Wednesday, June 17, 2009

It's ALIVE........Tablespoon.com

So, you may have heard me mention my 'top sercret' work project in the past few months. Well, its finally live - and not a secret anymore! I'm so excited I can't even tell you. I've been working on this as a small, side experiment at General Mills for over a year now, and it is just so cool to see it come to life.

So, why have I been working on this? I think the concept is really awesome. We wanted to create a new website where you could find some of the best professionally tested recipes out there, but also a place where you can add your own. We wanted to make a website that makes it really easy to find, save, and share recipes you'll love. Right now its just lots of recipes, but over time we hope to do some really cool things that make it really fun AND easy to find something you'll personally enjoy making and eating.

All that said, I want to share it all with you.

Tablespoon.com!
http://www.tablespoon.com



So - now what? Well, I'd really love your help. The site needs people like you to make it better. Without your ratings, new recipes, and profiles - its just another web site. I'm hoping you'll check it out and see if you like it....could just be your new favorite recipe site. Here are a few things that you could do that would make me smile like whoa:

1. Sign Up!
This site is still really far under the radar.....which means you get the cats meow pick of your username!

2. Add your recipes!
I know you have some great recipes. We spent a lot of time making it really easy to add recipes from scratch, and also 'version' existing recipes to make them your own.

3. Rate some recipes!
We have over 25,000 recipes on the site - some good, some bad. Vote and bring some of the better ones to the top.

4. Create a profile!
Add a user image, and fill out some details about yourself.

5. Send me some Feedback!
I'd love to hear your comments here, or in person.

If you have a chance to look....Thanks. I'm so happy that we were able to make this happen, and know that there will be a lot more work to make it even better - and look forward to your feedback. Truly .....thank you.

Tuesday, October 7, 2008

Tastebud Politics

Ok, so I work in Marketing. Specifically, online marketing. I know (or like to think I know) all about the latest viral marketing trend: brands tying to provide interesting stuff out in the market to engage in this "Web 2.0" world. Since I'm looking at this stuff all day, I tend to have a very critical eye towards most online viral marketing, and see way more examples of bad content than good.

Then I saw this. Forget my marketing know-how. Forget the fact that its trying to get me to buy tacos. It's neat!

Enter Tastebudpolitics.com, a site created by Qdoba to engage its customers in a more engaging and interesting online experience. The best part of this site isn't the factual mini-polling of how each state is voting. No, it's the breakdown of which Mexican favorite at Qdoba lends itself towards a particular candidate. Just last week, Tacos were clearly the food of choice at the McCain camp, and now this week Obama has taken over the entire Mexican food category.



It's neat. Click around and you might find something interesting, but as with most viral marketing, it's mostly useless but entertaining.

Thursday, April 10, 2008

The Warning

Who knew water bottles could be so dangerous?! I recently saw this report on how different plastics can contaminate the water held inside. If you don't have time to watch the video, here is the cliff note version:

1. Look for the Triangle Recycling Number


2. Anything with the numbers 3, 6, or 7 should NEVER be used to hold water.

3. Anything with number 1 is safe for only one use

The bad guy: Bisphenol A . Seems like more research is needed, but overall they do know that this chemical causes increased risk of birth defects, miscarriage and prostate cancer. Since the water bottles leach this substance into the water, they believe your bottles may not be safe.

After seeing and reading this, I've had to toss my Nalgene. Not sure what I'm going to do now. Find a stainless steel or glass water bottle?

Wednesday, March 5, 2008

Say Hello, Wave Goodbye

Something of a more personal note: Brett Favre has retired. I recall days when he was not the QB of the Green Bay Packers. I remember the days of bad football and loathing "Da Bears". Back when Jackie was the only guy who could score and mullets were still cool. But the time has come. Time for my 16 year old little sister to know that Quarterbacks do not stay with a team forever.

Brett will be addressing the media on Thursday. Keep up to date at your online home of the green bay packers


A little side note, I find it awesome that there are so many Packers fans that there warrants a Fan Fest

Saturday, January 12, 2008

Coffee & TV

I'm probably the only person on the face of the planet that never watches tv. And when I say never, I really mean nothing but football. However, if you're like 99.9% of the US population, you probably watch something on television. So, time to get mathematical on yo' ass.

Figure that 99% of the population watches tv, then drill down into the 70% that use the internet, you can probably guess that maybe 30% know about torrents. Of those, maybe 20% actively use them. So, for you 20%, here is my gift to you.

Ted , for Mac
No, not going to guess how many of the 20% use macs. Lifehacker (great site to bookmark) featured this really sweet software which will automatically go out and seek the shows that you watch on a regular basis. Goodbye VCR, hello Ted.

Tuesday, January 8, 2008

Seek Up

Need to test drive your music? Did your friend recommend a band to you, but you loathe MySpace and really don't like the idea of downloading or purchasing before you listen? Frustrated with the 20 second preview clips on Amazon that only give you the most popular song parts?

Now you have SeeqPod. This new player does a nifty search of music online and allows you to stream, and even create playlists of songs.

What I like most is the ability to send a playlist of songs and artists to my friends. What I like least is the ability to grab an entire album at once, or download to my computer.