Then I saw this. Forget my marketing know-how. Forget the fact that its trying to get me to buy tacos. It's neat!
Enter Tastebudpolitics.com, a site created by Qdoba to engage its customers in a more engaging and interesting online experience. The best part of this site isn't the factual mini-polling of how each state is voting. No, it's the breakdown of which Mexican favorite at Qdoba lends itself towards a particular candidate. Just last week, Tacos were clearly the food of choice at the McCain camp, and now this week Obama has taken over the entire Mexican food category.
![](http://lh4.ggpht.com/ande2713/SOp-7DH9VAI/AAAAAAAACXA/xzFQZPC-sX4/s400/tastebudpolitics.jpg)
It's neat. Click around and you might find something interesting, but as with most viral marketing, it's mostly useless but entertaining.